Soft Power before the word even existed: The cultural ties between India and Vietnam
By Samar Pratap Singh July 10, 2026, 10:29 AM IST
India's relations with
Vietnam represent 'soft power' far before the
word was even invented. It is peculiar in the
sense that not many relations have historically
been built on cultural exchange and religious
tourism. While there are countless examples of
nations that have imposed their values through
military subjugation, seldom have we seen such a
deep, peaceful connection between two nations.
The roots of this relation go way back in time
to the 2nd Century CE when the major
interactions between the two civilisations first
took place. Elements of Indian Civilisation were
first introduced in Vietnam by various
merchants, artists and monks. Through these
peaceful encounters, the spread of Sanskrit
began in Vietnam, creating a legacy of common
words and language that bridge the two cultures.
Many of these elements still live on in the form
of the gods they worship and the traditions they
follow. To understand these relations better, we
need to first understand how Indian merchants
ended up in Vietnam in the first place. The
monsoon winds played a very important role in
the expansion of trade between these nations.
Remnants of this Civilization still exist in the
form of the Cham people, who still worship Hindu
Gods like Shiva.
In a time when motorised transport did not
exist, the monsoon winds made long-distance
travel possible. Two main monsoons contributed
to travel between India and Vietnam. During the
summer, the Southwest monsoon helped Indian
sailors reach Vietnam, while the Northeast
monsoon, during the winter, helped Vietnamese
sailors reach India safely. The Southwest
monsoon usually occurs between May and
September, while the Northeast monsoon occurs
between October and February. Both these
monsoons made trade between the Indian ports and
the Champa Kingdom far easier and faster. They
also led to the creation of annual cycles of
trade, during which the sailors would spend time
in the other nation, waiting for the next
monsoon to begin. This seasonal movement of
sailors led to the emergence of the Bay of
Bengal and the South China Sea as one of the
busiest trade routes of the ancient world. This
route later became a part of the Maritime Silk
Route, which was a vast network of waterways
connecting India, Southeast Asia, China and the
Middle East. These sailors, along with various
spices, textiles and commodities, also carried
with them their culture, traditions, belief
systems and languages, leading to a lot of
cultural commonalities between the two nations.
What started as small trading settlements slowly
transformed into permanent settlements. They
laid the foundation for what Ancient Sanskrit
inscriptions call Campadesa, or the Champa
Kingdom, which evolved around the 2nd Century CE
along the Southern Coast of Vietnam. This
example is special as it is an example of a
nation which has gone through voluntary
Indianization. Culture, historically, has been
imposed on other nations through military
conquest. Seldom have we seen cultural spread
through mutual exchange.
Kalinga, which is modern-day Odisha, had very
close interactions with Champa which was a
prominent kingdom in Vietnam. These interactions
led to the spread of Indian culture in Vietnam,
which was also visible in its political systems.
The four kingdoms in Vietnam were all
Sanskrit-named provinces. They were Panduranga,
Vijaya, Amaravati and Kauthara. There is also a
lot of common archaeological evidence to back
the claim of these interactions. Many artefacts
found in Tra Kieu, including pottery, brickwork,
and sandstone pillars, closely resemble the ones
found in Kalinga. The My Son Sanctuary located
in Vietnam is a beautiful blend of the two forms
of architecture. The Champa Kingdom built it in
honour of Lord Shiva. This sanctuary also
facilitated the spread of Sanskrit in Vietnam.
Sanskrit was used for royal inscriptions and
decrees in Vietnam. This deep linguistic
connection ensured the native spread of Buddhism
and Hinduism in Vietnam, especially among the
Cham People.
The Cham People beautifully synthesised features
of Indian architecture with their local methods
of building. They built tiered roofs to mirror
the sacred Mount Meru, but used an indigenous
mortarless red-brick technique to construct
their towering Kalan (Central Sanctuary
Shrines). This synthesis proves that the
Indianization of Vietnam was not a forced
process but a beautiful exchange. The biggest
proof came in the form of a sandstone Shiva
lingam, which was unearthed in the Sanctuary by
the Archaeological Survey of India in May, 2020.
The lingam was monolithic and was 1100 years
old, displaying how deep the cultural connection
between the two nations goes.
Though the Champa Kingdom eventually faded, the
connection between modern-day India and Vietnam
lived on. This connection was initially born out
of a common hatred for Western Dominance as both
nations were colonised during the 19th and 20th
centuries. India was under the British Raj at
this time while Vietnam was a French colony.
Both these colonies were able to form an
enduring relationship as they had a lot in
common. They both had gone through the trauma of
colonisation and the following struggle for
freedom.
In contemporary times, India has consistently
attempted to create a united Indo-Pacific. To do
so, the ancient maritime silk route has been
reimagined under India's Act East Policy.
Vietnam has been a very important partner in all
these endeavours. Indian authorities are still
trying to restore the My Son Sanctuary. This
depicts the fact that the relationship between
the two nations is still active and is not just
a relic of the past. The relationship is a
testament to the fact that soft power is far
more enduring than any relationship built on
conquest due to the voluntary nature of soft
power. The current geopolitics actively operate
on the foundations laid by seafarers centuries
ago..
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Samar Pratap Singh is a research intern at the
Centre for Vietnam studies, New Delhi.
